Escalator Handrail Media enables companies to put their advertisements in the hands of millions of economically active customers during average 30 second escalator rides.
Media Results and Feedback:
Sushi Roll foot traffic increased 38%” – Sushi Roll 2008
Vodafone store sales increased 19.3% – Vodafone 2007
76% unprompted advertising recall - McDonalds 2008
JWT Sydney
Caroline Ruddick – Marketing Manager, Seek
Escalator Handrail Advertising dominates the environment, providing cut through
even in a cluttered shopping centre.
Escalator Handrail Media offers significant advantages
over traditional outdoor advertising. Benefits include: |
- 30 seconds* exposure to a captive audience
- Frequently reach mass audiences at targeted locations
- 76% unprompted advertising recall
- 30 meters* of advertising that surrounds the consumer
- Hands on advertising which is often unavoidable
- Close to the point of purchase
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| Escalator Handrail Media is perfect for: |
- Increasing sales
- Increasing foot traffic
- Increasing brand exposure
- Launching a new brand
- Building brand image
- Reinforcing other media at prime locations
- Directing escalator traffic flow
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What ever an advertisers goals Escalator Handrail Media will help achieve them.
Escalator Handrail Media is the perfect compliment to TV, Print and Radio, and is
a must in any out of home campaign.
Conveyor belt advertising enables companies to place their advertisements right at the point of purchase, reaching every customer that uses the checkout.
| Conveyor Belt Media offers significant advantages over other retail media
Benefits include: |
- Exposure can be up to 5 minutes while at a supermarket checkout
- Placed at the point of purchase
- Frequently reach economically active consumers at targeted locations
- Cut through in the retail media environment
- Often the advertising is unavoidable
|
| Conveyor Belt Media is perfect for: |
- Increasing sales
- Increasing brand exposure
- Launching a new brand
- Creating impulse purchases
- Reinforcing a brand message at the point of purchase
|
Conveyor Belt Media can help advertisers reach their target audience at the point of purchase and is should be an integral part of any retail campaign.
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