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Escalator Handrail Media enables companies to put their advertisements in the hands of millions of economically active customers during average 30 second escalator rides.

Media Results and Feedback:
Sushi Roll foot traffic increased 38%” – Sushi Roll 2008
Vodafone store sales increased 19.3% – Vodafone 2007
76% unprompted advertising recall - McDonalds 2008

"As an advertising agency we're always looking for highly effective and fresh media opportunities. Escalator Handrail Advertising provides a unique solution with tremendous cut-through for our clients."
JWT Sydney

“Creative looks great on the handrails, it really grabs peoples attention” Caroline Ruddick – Marketing Manager, Seek

Escalator Handrail Advertising dominates the environment, providing cut through
even in a cluttered shopping centre.

Escalator Handrail Media offers significant advantages
over traditional outdoor advertising. Benefits include:
  • 30 seconds* exposure to a captive audience
  • Frequently reach mass audiences at targeted locations
  • 76% unprompted advertising recall
  • 30 meters* of advertising that surrounds the consumer
  • Hands on advertising which is often unavoidable
  • Close to the point of purchase

Escalator Handrail Media is perfect for:
  • Increasing sales
  • Increasing foot traffic
  • Increasing brand exposure
  • Launching a new brand
  • Building brand image
  • Reinforcing other media at prime locations
  • Directing escalator traffic flow

What ever an advertisers goals Escalator Handrail Media will help achieve them.

Escalator Handrail Media is the perfect compliment to TV, Print and Radio, and is a must in any out of home campaign.

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