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Mcdonalds
Knox City
Wantirna South, Victoria
McDonalds has turned to escalator handrail advertising to increase branding leading up to the food court at Knox City shopping centre.
76% unprompted advertising recall.
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Vodafone
Centro Shopping Centre
The Glen, Melbourne
Vodafone successfully used Escalator Handrail Media to direct potential customers to their store.
Sales increased 19.3% during the campaign. |
Sushi Roll
Westfield Shopping Centre
East Gardens, Sydney
JWT designed a campaign for Sushi Roll to inform customers of the store location and to lure hungry shoppers away from the busy food court and into Sushi Roll.
Foot traffic increased a massive 38% during the campaign. |
Toyota
Telstra Dome
Melbourne
Toyota used Escalated Handrail Media to increase brand awareness close to their super suite at one of Australia’s premier sports stadiums. |
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Boost Juice
Australia On Collins
Melbourne
Boost Juice used Escalator Handrail Advertising to increase brand awareness at the entrance and exiting points of the food court, tempting all riders to purchase a juice. |
Metlink / Connex
Flagstaff Station
Melbourne
Metlink utilised Escalator Handrail Advertising to promote their ‘better way’ campaign. Escalator Handrail Media reinforced TV, Radio, Print and other outdoor media activities. |
Seek
Telstra Dome
Melbourne
"SEEK's creative looked great on the handrails – it really grabbed your attention. We were impressed with the result.” Caroline Ruddick,
Marketing Manager. |
Greys Online
Telstra Dome
Melbourne
Greys Online incorporated Escalator Handrail Media to complement their existing advertising at Telstra Dome. |
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Resene Paints
Sky City Metro
Auckland, New Zealand
Resene Paints lite up sky city metro, advertising its paint swatches on the escalator handrails. |
Vodafone
Westfield Shopping Centres
National Campaign
Vodafone used escalator adverting as its media of choice for a national retail campaign across 8 Westfield shopping centres. |
Axa
Telstra Dome
Melbourne
Axa took advantage of Escalator Handrail Media to announce their sponsorship of the 2008 Beijing Olympics and to promote their investment plans. |
High End Fashion Labels
Westfield Bondi Junction
Sydney
M&C Saatchi designed an escalator campaign for all the premium fashion labels at Bondi Junction.
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Foxtel
Westfield Tea Tree / Marion
Adelaide
Foxtel used 4 escalators and travelators to increase brand awareness in South Australia |
Look Media
Media Asia Expo 2008
Thailand
Look Media launched Escalator Handrail Media at the Media and Sign Asia Expo’s in Bangkok.
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