|
|
|
|
|
|
|
|
Mcdonalds
Knox City
Wantirna South, Victoria
McDonalds has turned to escalator handrail advertising to increase branding leading up to the food court at Knox City shopping centre.
76% unprompted advertising recall.
|
Vodafone
Centro Shopping Centre
The Glen, Melbourne
Vodafone successfully used Escalator Handrail Media to direct potential customers to their store.
Sales increased 19.3% during the campaign. |
Sushi Roll
Westfield Shopping Centre
East Gardens, Sydney
JWT designed a campaign for Sushi Roll to inform customers of the store location and to lure hungry shoppers away from the busy food court and into Sushi Roll.
Foot traffic increased a massive 38% during the campaign. |
Telstra
Colonial, AMP and Westfield
National Campaign
Telstra, Australia’s leading telecommunication company has again turned to Escalator Handrail Media to promote Bigpond Sport on the new Samsung F480T and Telstra T6 mobile phone handsets. The campaign will run in 5 shopping centres across the eastern sea board of Australia.
|
|
|
|
|
 |
|
|
|
Raiffeisen Bank
Beneasa Shopping Centre
Romania
Raiffeisen Bank in Romania used Escalator Handrail Meida and side decals to promote its leading mastercards. |
Optus
Dandenong Plaza
Dandenong
The Optus built awareness of their new store location to increase traffic flow and sales. |
ING Direct
Westfield Shopping Centres
National campaign
ING Direct have creatively executed a national escalator handrail advertising campaign to promote their Savings Maximiser accounts. “Watch your savings rise”.
|
Downy - P&G
Saudi Arabia, National Campaign
Procter and Gamble in the Middle East used Escalator Handrail Media to launch their new fabric softener Downy across 4 shopping malls in Saudi Arabia.
|
|
|
|
|
|
|
|
|
'UP' Disney-Pixar
Village Cinemas Melbourne
The film UP, a Disney-Pixar production have become the first innovative brand to use Escalator Handrail Media within the Cinema environment Naturally 'up' escalators were used at key cinemas across Melbourne
|
GIO
Sydney Shopping Centres
GIO used escalator handrail media to advertise its low cost CTP insurance policy.
|
Nokia
Auckland Airport
New Zealand
Nokia used escalator handrails to promote its E Series handsets at Auckland Domestic and International airport in New Zealand. |
TVNZ / Packed to the Rafters
Westfield Albany and West City
TVNZ promoted its hit TV program Packed to the Rafters using a shopping list creative on the escalator handrails.
|
|
|
|
|
|
|
|
|
Telstra
Southern Cross Station
Melbourne
In conjuction with JC Decaux, Telstra Bigpond incorporated Escalator Handrail Media into their station domination, to promote Bigpond Sport’s AFL action packs. |
Aristocrat
Sky City Casino
Auckland, New Zealand
Aristocrat one of the world’s prominent gaming manufacturers has posted itself on the escalator handrails leading to the main gaming lounges of Sky City Casino in Auckland, New Zealand. |
Internal Promotion / Decoration
Westfield Bondi Junction
Sydney
Westfield Bondi Junction used Escalator Handrail Media to promote the Autumn / Winter Fashion season and its key retailers.
|
Centre Directory / Decoration
Westfield Chatswood
Sydney
Westfield Chatswood directed customers to key retailers through effective use of escalator handrail advertising.
|
|
|
|
|
|
|
|
|
Optus
Chatswood Chase
Sydney
Optus is using Escalator Handrail Media to create awareness of, and direct customers to their new stores in NSW and QLD. |
Myer
Myer Highpoint
Myer has pioneered the use of Escalator Handrail Media in department stores, launching the new media at Myer Highpoint, to communicate its Myer one loyalty program to thousands of customers. |
Herbal Essence / P&G
Saudi Arabia
National Campaign
Procter and Gamble in the Middle East have again turned to Escalator Handrail Media to promote their global hair care brand Herbal Essence in a national shopping centre campaign. |
Telstra Bigpond
Waringah Mall and Pacific Fair
Brookvale, Gold Coast
Bigpond effectively used escalator handrails and side decals to dominate key escalators within major shopping centres leading up to Christmas.
|
|
|
|
|
|
|
|
|
Toyota
Telstra Dome
Melbourne
Toyota used Escalated Handrail Media to increase brand awareness close to their super suite at one of Australia’s premier sports stadiums. |
Boost Juice
Australia On Collins
Melbourne
Boost Juice used Escalator Handrail Advertising to increase brand awareness at the entrance and exiting points of the food court, tempting all riders to purchase a juice. |
Metlink / Connex
Flagstaff Station
Melbourne
Metlink utilised Escalator Handrail Advertising to promote their ‘better way’ campaign. Escalator Handrail Media reinforced TV, Radio, Print and other outdoor media activities. |
Seek
Telstra Dome
Melbourne
"SEEK's creative looked great on the handrails – it really grabbed your attention. We were impressed with the result.” Caroline Ruddick,
Marketing Manager. |
|
|
|
|
|
|
|
|
Greys Online
Telstra Dome
Melbourne
Greys Online incorporated Escalator Handrail Media to complement their existing advertising at Telstra Dome. |
Resene Paints
Sky City Metro
Auckland, New Zealand
Resene Paints lite up sky city metro, advertising its paint swatches on the escalator handrails. |
Vodafone
Westfield Shopping Centres
National Campaign
Vodafone used escalator adverting as its media of choice for a national retail campaign across 8 Westfield shopping centres. |
Axa
Telstra Dome
Melbourne
Axa took advantage of Escalator Handrail Media to announce their sponsorship of the 2008 Beijing Olympics and to promote their investment plans. |
|
|
|
|
|
|
|
|
High End Fashion Labels
Westfield Bondi Junction
Sydney
M&C Saatchi designed an escalator campaign for all the premium fashion labels at Bondi Junction. |
Foxtel
Westfield Tea Tree / Marion
Adelaide
Foxtel used 4 escalators and travelators to increase brand awareness in South Australia.
|
Look Media
Media Asia Expo 2008
Thailand
Look Media launched Escalator Handrail Media at the Media and Sign Asia Expo’s in Bangkok. |
The Sultan Centre
Salmiya, Kuwait
The first escalator handrail advertising campaign in the Middle East promoted Zakat House at The Sultan Centre in Kuwait. |
|
|
|
|
|
This is only a small selection of our campaigns, for a full a list of campaigns and many more photos please |
Connex Plus
Parliament Station
Melbourne
Melbourne’s train operator Connex have used Escalator Handrail Advertising to promote their website
|
|
|
|
