2 October, 2008
Escalator Handrail Media was a big hit at Media Asia Expo in Bangkok.
Look Media launched escalator handrail advertising into Thailand at the Media Asia Expo 2008 in Bangkok.
An escalator wrapped with a combination of The Media Expo, Sign Expo and Look Media branding was a very popular attraction at the convention designed for New Media, New Concepts and New Communication.
28 September, 2008
Exclusive distribution partners in Bulgaria, Kuwait, Romania and South Africa.
Escalated has recently entered into exclusive relationships with 3 leading advertising companies across 4 countries.
Brand Management will distribute Escalator Handrail Media in Romania and Bulgaria. Orient Sign will distribute in Kuwait and POP Outdoor in South Africa.
15 September, 2008
Roy Morgan records unprecedented 76% unprompted recall for escalator handrail advertising.
Escalated Advertising commissioned Roy Morgan Research to complete consumer recall studies on its Escalator Handrail Media.
The results far out performed competing out of home media such as billboards, street furniture or shopping centre panels:
- 76% unprompted advertising recall
- 75% unprompted brand recall
- 85% prompted advertising recall
An incredible 99% of people who recalled the advertising, named McDonalds as the advertiser.
1 September, 2008
McDonalds turns to Escalator Handrail Advertising.
McDonalds Restaurant at Knox City Shopping Centre in Melbourne, Australia has turned to advertising on escalators to increase branding leading up to the food court.
26 August 2008
Look Media signs as exclusive distributor of Escalator Handrail Media in Thailand.
Look Media Thailand, scooter and smart car advertising specialists, have entered into an exclusive agreement with Escalated Advertising to distribute Escalator Handrail Media throughout Thailand.
Look Media plan to launch Escalator Handrail Media at the Media Asia Expo in 2008.
23 June 2008
Vodafone utilises Escalator Handrail Media in national retail campaign.
Following a successful campaign in 2007 ( Vodafone stores sales increasing 19.3%), Vodafone used escalator adverting as its media of choice for a national retail campaign across 8 Westfield shopping centres, in Melbourne, Sydney, Brisbane, Adelaide and Perth.
In addition to escalator handrail advertising, Vodafone also used decals on the escalator side panels to advertise its $49 maxi cap.
2 June 2008
Resene Paints installation at Sky City Metro in Auckland.
Leading paint company, Resene Paints used escalator handrails to advertise its large selection of premium paint colors at Sky City Metro In Auckland.
The Resene campaign was the first Escalator Handrail Media installation in New Zealand.
18 May 2008
In Your Face to distribute Escalator Handrail Media in New Zealand.
In Your Face, a newly established outdoor media company based in Auckland, New Zealand has recently signed a non exclusive agreement to distribute Escalator Handrail Media throughout New Zealand.
2 April 2008
Toyota, Greys Online, Seek and Axa use Escalator Handrail Media at Telstra Dome.
Escalated Advertising completed four installations at Telstra Dome for Round 2 of the Australian Football league.
Toyota, Greys Online, Seek and Axa advertised on all escalator handrails within the stadium.
The media received a great response from all companies involved.
“Creative looks great on the handrails, it really grabs peoples attention”
Caroline Ruddick – Marketing Manager, Seek
15 March 2008
JWT utilises Escalator Handrail Media to advertise Sushi Roll at Westfield East Gardens.
JWT designed a sushi train advertisement for the escalator handrails leading up to the Sushi Roll restaurant at Westfield East Gardens.
The advertisement was designed to inform customers of the restaurants location and to lure hungry shoppers away from the busy food court and into Sushi Roll.
"As an advertising agency we're always looking for highly effective and fresh media opportunities. Escalator Handrail Media provides a unique solution with tremendous cut-through for our clients."
JWT Sydney.
21 February 2008
Escalated Advertising cuts ties with AapGlobal due to continued AapRail problems.
In 2006 Escalated Advertising entered into an exclusive distribution agreement with Aap Global to market their escalator handrail advertising product known as Aap Rails within Australia and New Zealand.
After 18 months of product problems, Escalated has ended its relationship with Aap Global.
Australian escalators are fitted with rubber handrails and unfortunately the Aap Rail product is only suitable for plastic handrails, which are only present in some Asian countries.
Escalated Advertising will now be using its own product, Escalator Handrail Media, which is the result of over 2 years of full time research and development.
