Escalated Advertising

2 March 2010
AAPT dominates the Qantas terminal at Sydney Domestic Airport promoting their business 'Roadies'
AAPT used Escalator Handrail Media on the moving walkways at Qantas domestic terminal at Sydney Airport. Dominating the surroundings with over 200 meters of advertising space at Australia's premier domestic terminal.

1 March 2010
NRMA Insurance use escalator handrail media through 16 shopping centres in Queensland and NSW
Installed on 10 escalators across Sydney and 6 escalators across Brisbane, NRMA Insurance is promoting it's 2 years fixed priced car insurance premiums on escalator handrails at premium shopping centres.

18 February 2010
Specsavers use Escalator Handrail Advertising at Centro Roselands
Specsavers continue to dominate the shopping centre media environment with Escalator Handrail Media, this time at Centro Roselands.

8 February 2010
Westfield East Gardens use Escalator Handrail Media as part of an innovative POS advertising campaign
With MC Saatchi designing the creative Westfield East Gardens will install 3 different creative messages over 3 weeks offering discounts at leading fashion stores.

5 February 2010
Venus shavers use Escalator Handrail Media in Puerto Rico
Leading women’s shaving brand Venus, use Escalator Handrail Advertising in Puerto Rico to increase brand awareness.

1 February 2010
Escalated appoints exclusive distributor in Indonesia and Malaysia
Escalated is pleased to announce it has appointed a new exclusive distributor to market Escalator Handrail Media in Indonesia and Malaysia.

15 January 2010
Escalated appoints non exclusive distributor in Japan
Escalated is pleased to announce it has appointed a new non exclusive distributor in Japan to market it’s world leading Escalator Handrail Media to the large Japanese advertising market.

10 January 2010
Escalated appoint exclusive distributor in Netherlands.
Escalated Advertising has finalised an agreement with an established media company in the Netherlands to distribute Escalator Handrail Media.

6 January 2010
Atlanta International Gift & Home Furnishings Market use escalator handrail media.
2 exhibitors at the Atlanta International Gift & Home Furnishings Market were promoted using escalator handrail media.

1 January 2010
American University in Puerto Rico advertise on escalator handrails at leading mall.
American University used escalator handrails to promote it's leading progams to its target market at Plaza Del Sol in Puerto Rico.

15 December 2009
Optus complete national retail campaign in 16 Westfield Shopping Centres.
Australian telecommunication company, Optus, completed a national Escalator Handrail Media campaign across 16 Westfield Shopping Centres in Victoria, New South Wales, South Australia ,Western Australia and Queensland.

12 December 2009
Coles launch new store in Mt Ommaney with the assistance of escalator advertising.
Australia’s premier supermarket, Coles has covered travelator handrails leading into and out of the shopping centre with fresh fruit and bakery products and directing consumers to their new retail store.

10 December 2009
Dettol promote Hand Sanitizer on escalator handrails in Queensland.
Using Escalators located near food courts in 3 Queensland shopping centres, Dettol promoted its Hand Sanitizer which kills 99.9% of Germs without water.

9 December 2009
Specsavers continues use of Escalator Handrail Media to promote new stores.
Leading Optometrist Specsavers has again turned to the most effective retail advertising media to launch its new store at Imperial Plaza in Gosford NSW.

6 December 2009
Bridge Climb uses handrails on escalators, its Sydney Harbour Bridge Climb gift certificates.
Utilising Up escalators in major Westfield shopping centres in NSW, Brdige Climb has advertised it’s gift certificates for Christmas shoppers. ‘The gift that ticks all the boxes’.

2 December 2009
Coles use Escalator Handrail Media to launch new store at Broadway Shopping Centre.
Coles branded the escalator handrails and entrance doors leading into and out of Broadway in Sydney promoting its fresh food and bakery products as well as directing consumers to their new retail store.

1 December 2009
Hardy Brothers Jewellers create awareness on Christmas Sale via escalator Handrails.
Chatswood Chase Jeweller, Hardy Brothers, has promoted its Christmas Sale on the escalator handrails near their retail store.

15 November 2009
Braun use Escalator Handrail Media in Bulgaria.
Shaving giant, Braun, used escalator handrail advertising at the Mall of Sofia in Bulgaria to increase brand awareness and drive retail sales.

10 November 2009
Westfield Geelong promotes all major retails on escalator handrails.
On the back of dozens of successful campaigns at Westfield shopping centres, Westfield Geelong has branded its travelators with the logos of all major retailers, along with arrows directing them to the stores.

1 November 2009
KIWI Income Property Trust brand escalator handrails in Hamilton, New Zealand.
Centre Place Shopping Centre in Hamilton, New Zealand used escalator handrails to promote their gift certificates and a free parking offer.

25 October, 2009
Universidad Central de Bayamon utilize escalator handrail advertising in Puerto Rico.
Universidad Central de Bayamon in Puerto Rico used the escalator handrails to effectively increase their exposure to students in Plaza Del Sol.

20 October 2009
Specsavers use Escalator Handrail Media to promote to new store openings.
Specsavers have again used the power of advertising on escalator handrails to promote 2 new store openings at Westfield East Gardens and Westfield Miranda.

10 October 2009
Westfield Sydney Central Plaza promotes their gift certificates on the escalator handrails.
Leading up to Christmas, Westfield Sydney Central Plaza, advertised their gift certificates to all customers entering the centre from Pitt St Mall in Sydney.

1 October 2009
Reach Media exclusive distributor of Escalator Handrail Media in Bahrain.
Escalated have appointed Reach Media to be the exclusive distributor of Escalator Handrail Media in The Kingdom of Bahrain.

10 September, 2009
Nando’s Restaurants promotes its new store at Broadway Shopping Centre.
‘Achieve an elevated state of Portugasm - Nandos’ was installed on the travelator leading to the food court enticing hungry shoppers.

September 25, 2009
Westfield Bondi Junction shine with Escalator Handrail Media.

Westfield Bondi Junction in Sydney has once again decorated their escalator handrails with a classy centre directory promoting their leading brands throughout the flagship shopping centre.

Specsavers have wrapped two escalators close to their new retail store at Chadstone Shopping Centre in Melbourne. With a mix of bright green, logos, humerous catch phrases and special discounts, shoppers cannot miss the advertising leading directly to their store.

Thursday 7.30 on Ten, The leading TV stations was launched in Australia and to promote the show to its target market, Channel 10 used escalator handrail media at The Glen and Victoria Gardens shopping centres in Melbourne.

Escalator handrail advertising was used by Burgan Bank across 3 hypermarkets in Kuwait.

Escalated Advertising recently cemented a key relationship with Village Cinemas and the film UP, a Disney-Pixar production, have become the first innovative and progressive brand to utilise this effective new medium within the cinema environment.

Naturally, ‘up’ escalators were selected at key cinemas including Doncaster, Knox City and Fountain Gate to help promote the movie to movie goers.

27 July, 2009
Interamericana University in Puerto Rico use escalator handrail advertising in 4 leading shopping malls.

Ci2i Media, Escalated Advertising's exclusive distributor in Puerto Rico has installed its first Escalator Handrail Media campaign for Universidad Interamericana De Puerto Rico. The university is promoting it's education programs to potential students in 4 leading malls across Puerto Rico.

July 12, 2009
GIO use escalator handrails to advertise its CTP insurance policy.

GIO has used escalator handrail media to advertise its CTP insurance policy across 5 shopping centres in Sydney.
The creative was designed by leading agency Leo Burnett, using a seat belt to promote GIO's low cost Compulsory Third Party Car Insurance policy.

July 2, 2009
TVNZ use escalator handrails to promote its hit TV show - Packed To The Rafters.

TVNZ have effectively promoted its TV program Packed to the Rafters, with a shopping list creative on the escalator handrails at Westfield Albany and Westfield West City in New Zealand.

In conjunction with Eye Corp and Auckland Airport, Escalated New Zealand have installed the first campaign at Auckland Airport. The campaign for Nokia’s E series handsets has been installed on 5 escalators in the Domestic and International Airport. JWT designed the creative.

June 30, 2009
Escalated appoints distributor in Nevada, USA.

Metrogaraf will market Escalator Handrail Media across Nevada, with an emphasis on Las Vegas airport, convention centres and casinos.

June 1, 2009
Raifffeisen Bank the first advertiser to use Escalator Handrail Media in Romania

Raiffeisen Bank has used escalators to promote its leading mastercards at Beneasa Shopping Centre in Bucharest, Romania. The campaign marks the first Escalator Handrail Media campaign in Romania, the campaign was put together by Brand Management, Escalated's exclusive distributor in Romania and Bulgaria.

May 18, 2009
Escalated appoints exclusive distributors in Ireland, Singapore and Hong Kong.

Escalated Advertising has partnered with Omnimedia in Singapore and Hong Kong, and Hands On Media in Ireland who will be the exclusive distributors of Escalator Handrail Media in their respective countries.

May 9, 2009
Optus direct customers to new retail stores.

With Optus launching several new retail stores across New South Wales and Queensland, Optus is using Escalator Handrail Media to create awareness and direct customers to the new stores.

April 29, 2009
Sky City Casino in New Zealand use Escalator Handrail Media for promoting gaming manufacturer Aristocrat.

Aristocrat one of the world’s prominent gaming manufacturers has posted itself on the escalator handrails leading to the main gaming lounges of Sky City Casino in Auckland, New Zealand.

April 10, 2009
Procter and Gamble again turned to escalator handrail advertising to promote its Herbal Essences brand.

Procter and Gamble in the Middle East have again turned to Escalator Handrail Media to promote their global hair care brand Herbal Essences. The campaign ran across 5 high profile shopping centres in Riyadh, Jeddah and Medina.

April 1, 2009
Escalator Handrail Media effectively used as a centre directory at Westfield Bondi Junction and Westfield Chatswood.

Westfield Bondi Junction and Westfield Chatswood used Escalator Handrail Media as a decorative centre directory. Bondi Junction used 12 escalators promoting its key retailers and its Autumn Winter Season, while Westfield Chatswood used 4 escalators directing escalator traffic to key retailers.

Myer has pioneered the use of Escalator Handrail Media in department stores, launching the new media at Myer Highpoint, to communicate its Myer one loyalty program to thousands of customers.

9 March, 2009
Telstra once again dominate escalators in shopping centres across Australia.

Telstra, Australia’s leading telecommunication company has again turned to Escalator Handrail Media to promote Bigpond Sport on the new Samsung F480T and Telstra T6 mobile phone handsets. The campaign will run in 5 shopping centres across the eastern sea board of Australia.

5 march, 2009
ING Direct the first financial institution to use Escalator Handrail Media.

ING Direct have creatively executed a national escalator handrail advertising campaign to promote their Savings Maximiser accounts. The “watch your savings rise” campaign was implemented across 12 escalators which operates in the up direction, in 4 high profile Westfield Shopping Centres in Victoria, New South Wales, Queensland and Western Australia.

25 February, 2009
CAP Enterprise Solutions to distribute Escalator Handrail Media in Qatar

CAP Enterprise Solutions, the exclusive distributor of Escalator Handrail Media within the United Arab Emirates, will now also distribute the world leading product in Qatar.

1 March, 2009
In conjunction with JC Decaux, Telstra Bigpond incorporates Escalator Handrail Media in their station domination.

JC Decaux, The worlds second largest outdoor advertising company has incorporated Escalator Handrail Media into their station domination media offering. Telstra used the media to promote their AFL action packs.

15 February, 2009
Procter and Gamble the newest big name brand to turn to escalator handrail advertising.

Procter and Gamble in the Middle East have incorporated Escalator Handrail Media in their media mix to launch their new creamy fabric softener “Downy”.
The campaign across 4 high profile shopping centres in Riyadh and Jeddah, also marks IML’s launch of the media in Saudi Arabia.

25 December, 2009
Connex drive traffic to website through Escalator Handrail Media.

Melbourne’s train operator Connex have used Escalator Handrail Advertising to promote their website www.connexplus.com.au, throughout Parliament Station in Melbourne’s central business district.

5 December, 2008
The IML Group signs as an exclusive distributor in Saudi Arabia and United Arab Emirates.

Escalated Advertising is delighted to announce that IML Group is now the exclusive distributor of Escalator Handrail Media within Saudi Arabia and United Arab Emirates. The IML Group are specialists in field marketing and indoor media, operating in 21 countries with almost 1400 fulltime and contract staff.

1 December, 2008
Telstra Bigpond escalator campaign dominates shopping centres leading up to Christmas.

Bigpond has effectively used escalator handrails and side decals to dominate key escalators within Pacific Fair and Waringah Mall Shopping Centres.

24 November, 2008
Optus franchise uses Escalator Handrail Media to increases awareness of their new store.

Optus Dandenong Plaza have utilized Escalator Handrail Media to promote the location of their new store. The campaign was designed to direct escalator traffic to the store, increasing foot traffic and sales leading up to Christmas.

10 November, 2008
First escalator handrail advertising campaign installed in the Middle East.

Orient Sign installed the first escalator handrail advertising campaign in the Middle East promoting the popular Zakat House at The Sultan Centre Salmiya in Kuwait.

2 October, 2008
Escalator Handrail Media was a big hit at Media Asia Expo in Bangkok.

Look Media launched escalator handrail advertising into Thailand at the Media Asia Expo 2008 in Bangkok.
An escalator wrapped with a combination of The Media Expo, Sign Expo and Look Media branding was a very popular attraction at the convention designed for New Media, New Concepts and New Communication.

28 September, 2008
Exclusive distribution partners in Bulgaria, Kuwait, Romania and South Africa.

Escalated has recently entered into exclusive relationships with 3 leading advertising companies across 4 countries.
Brand Management will distribute Escalator Handrail Media in Romania and Bulgaria. Orient Sign will distribute in Kuwait and POP Outdoor in South Africa.

15 September, 2008
Roy Morgan records unprecedented 76% unprompted recall for escalator handrail advertising.

Escalated Advertising commissioned Roy Morgan Research to complete consumer recall studies on its Escalator Handrail Media.
The results far out performed competing out of home media such as billboards, street furniture or shopping centre panels:

An incredible 99% of people who recalled the advertising, named McDonalds as the advertiser.

1 September, 2008
McDonalds turns to Escalator Handrail Advertising.

McDonalds Restaurant at Knox City Shopping Centre in Melbourne, Australia has turned to advertising on escalators to increase branding leading up to the food court.

26 August 2008
Look Media signs as exclusive distributor of Escalator Handrail Media in Thailand.

Look Media Thailand, scooter and smart car advertising specialists, have entered into an exclusive agreement with Escalated Advertising to distribute Escalator Handrail Media throughout Thailand.

Look Media plan to launch Escalator Handrail Media at the Media Asia Expo in 2008.

23 June 2008
Vodafone utilises Escalator Handrail Media in national retail campaign.

Following a successful campaign in 2007 ( Vodafone stores sales increasing 19.3%), Vodafone used escalator adverting as its media of choice for a national retail campaign across 8 Westfield shopping centres, in Melbourne, Sydney, Brisbane, Adelaide and Perth.

In addition to escalator handrail advertising, Vodafone also used decals on the escalator side panels to advertise its $49 maxi cap.

2 June 2008
Resene Paints installation at Sky City Metro in Auckland.

Leading paint company, Resene Paints used escalator handrails to advertise its large selection of premium paint colors at Sky City Metro In Auckland.

The Resene campaign was the first Escalator Handrail Media installation in New Zealand.

18 May 2008
In Your Face to distribute Escalator Handrail Media in New Zealand.

In Your Face, a newly established outdoor media company based in Auckland, New Zealand has recently signed a non exclusive agreement to distribute Escalator Handrail Media throughout New Zealand.

2 April 2008
Toyota, Greys Online, Seek and Axa use Escalator Handrail Media at Telstra Dome.

Escalated Advertising completed four installations at Telstra Dome for Round 2 of the Australian Football league.

Toyota, Greys Online, Seek and Axa advertised on all escalator handrails within the stadium.

The media received a great response from all companies involved.

“Creative looks great on the handrails, it really grabs peoples attention”
Caroline Ruddick – Marketing Manager, Seek

15 March 2008
JWT utilises Escalator Handrail Media to advertise Sushi Roll at Westfield East Gardens.

JWT designed a sushi train advertisement for the escalator handrails leading up to the Sushi Roll restaurant at Westfield East Gardens.

The advertisement was designed to inform customers of the restaurants location and to lure hungry shoppers away from the busy food court and into Sushi Roll.

"As an advertising agency we're always looking for highly effective and fresh media opportunities. Escalator Handrail Media provides a unique solution with tremendous cut-through for our clients."
JWT Sydney.

21 February 2008
Escalated Advertising cuts ties with AapGlobal due to continued AapRail problems.

In 2006 Escalated Advertising entered into an exclusive distribution agreement with Aap Global to market their escalator handrail advertising product known as Aap Rails within Australia and New Zealand.

After 18 months of product problems, Escalated has ended its relationship with Aap Global.

Australian escalators are fitted with rubber handrails and unfortunately the Aap Rail product is only suitable for plastic handrails, which are only present in some Asian countries.

Escalated Advertising will now be using its own product, Escalator Handrail Media, which is the result of over 2 years of full time research and development.